Chest Hair Friday Manifesto:

Chest Hair Friday is more than just showing off your chest hair once a week. Chest Hair Friday is a lifestyle. Every dog has his day, and that day is Chest Hair Friday.

Rule #1:  You don’t need chest hair. Or even to be a man. Chest Hair Friday isn’t about how much hair you have, but how willing you are to let it all hang out. Chest Hair Friday is bad decisions that turn into good decisions. Chest Hair Friday is exposing yourself —  to the possibility of adventure.

Rule #2: Be your best self. That's all Chest Hair Friday asks of you. The self that isn’t worried about what other people think or their arbitrary rules. Chest Hair Friday is maximizing happiness without doing anyone harm.

Rule #3: Chest Hair Friday is freedom. Chest Hair Friday is as American as eagles, apple pie, Uncle Sam and Little League baseball. In no other country in the world could Chest Hair Friday have been born. Chest Hair Friday is a national treasure. Cherish it.

Rule #4:  Live every day like it's Chest Hair Friday.  In that spirit, the Chest Hair Friday podcast will be interviews and features about people who truly live every day like it’s Chest Hair Friday.

Is this a good idea? Who knows? Forget it Jake, it’s Chest Hair Friday.

-- Brent Rosen

Adapted from a 2014 story for MADE Paper